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What is home staging?

Home staging is a marketing technique used to showcase the best features of a property. Staging is not decorating, instead it uses a series of strategies that considers walkways, furnishings, fixtures, colors, lighting and furniture scale to increase buyer interest.

What are the different types and costs of home staging?

There are several service options designed for a range of budgets and needs.

Occupied Staging
Using your furnishings we may rearrange or add trendy accessories and pieces to improve the home’s appeal and layout.

Good for folks with with updated accessories and furniture that is not damaged or stained.

Timelines can vary and can take 1 to 4 hours depending on the service. Pricing starts from $199.

Vacant Staging
Starting with a vacant property, we will source furniture and accessories for key areas to showcase the best features of the property.

Consultation takes fifteen to thirty minutes and will include a quote that meets your needs. Installations usually take one business day or less and projects start at $2200.

Redesign
Looking for a fresh look? Did you move and now the old furniture doesn’t work? Unlike staging a property for sale, we’ll work together to create a space that caters to your personal tastes and budget. Get started with a design quiz.

Redesign projects vary:
1 Hour Consultation- starts at $199
Shopping Services – $90/hour
Installation – will provide quote

eDesign
This is the most flexible option and is not limited by geography. Don’t design alone, get a few curated designs and a final shopping list with links so you can update your space your way and on your timeline.

Project timelines range from 1-3 weeks and start at $199. Ready to begin? Start the process now.

How can staging save me money?

While there is no guarantee that staging a property will close at a higher price than unstaged homes, there is good data supporting that in many cases it does. Here are some examples:

2018. Home Staging Resource released data from a survey of over 4200 home sales. They found that 85% of the staged homes sold for 6-25% more than the unstaged homes. Get more data from the study.

2017. The National Association of Realtors “2017 Profile of Home Staging” report (pdf) showed that 55% of seller’s agents stated that staged homes spent less time on market.

2015. Forbes article quoted home stager Betsy Wilbur shared that her clients’ properties sell for an average 6.3% over asking price in 12 days. The area average is 97% of asking price and 56 days on the market.

For every $100 invested in staging, the potential return is $400.

Where can I find a home staging calculator?

Here ya go, enjoy!


Are home staging costs tax deductible?

Everyone’s situation is different but the short answer is YES.

The IRS considers home staging an “advertising” expense. There are eligibility rules and such so I recommend that you carefully read the IRS article on deducting home staging costs. (pdf) and work with a licensed tax professional if you have any questions.

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WHAT ABOUT PROJECTS?Working Together

How long does it take?

Each project is different – when the project starts, we review timelines together.

In a pinch, a 72 business hour minimum notice is required for smaller projects if inventory is available.

Most installations can be done within a day.

Do you have a particular style?

Our “style” is about highlighting your property’s best feature to appeal to buyers so we can shorten the time on market and secure higher offers.

Do you have your own inventory?

Yes, I am always refreshing my inventory.

Depending on the project, we may use several sources from our manufacturer trade accounts, rental furniture and via local stager exchanges which includes a 15,000 square ft. warehouse of unique and designer curated pieces.

What's your experience and qualifications?

Staging

I’m a certified CSP. This means I trained for 30 hours with HGTV TV Design Star finalist and CSP instructor Cathy Hobbs. 

I have renovated several homes, completed hundreds of highly rated digital designs and work with realtors and homeowners in the Sacramento and El Dorado county regions.

Marketing

I have 16 years of broad marketing experience. I’ve worked with start-ups, non-profits, small, medium and Fortune 500s.

I regularly worked on creative projects involving websites, marketing collateral and events. I developed concept, signage, booth and reception designs for many trade shows, including high profile events like the Consumer Electronics Show (CES).

Later, I specialized in online lead generation as a consultant where I was a Google Partner and Bing Ad Accredited professional for many years. Further, I taught Digital Marketing classes at UC Berkeley extensions in San Francisco and Belmont.

What are your payment terms?

Here’s the process of working together.

  • Agree on scope of project, sign agreement
  • Submit 50% at signing
  • Final 50% is due before installation or final revisions

Cash, money orders, or online payment accepted.

NEW – Ask about our pay through escrow option which can cover your home staging and renovation projects with licensed and insured home service professionals.

Who pays for staging?

In some cases a realtor may cover the cost for an occupied or light staging job as part of their market budget.

Traditionally, home staging is an investment the property owner covers just as they would spring for expenses like new paint, fixtures or flooring improvements.

Do you offer free consultations?

Initial consultation for bidding purposes are complimentary within a 20 mile radius of El Dorado Hills.

What if I don't like the staging after the installation?

At times, staging projects may not meet a client’s personal tastes or mine. This isn’t personal, it’s marketing to the targeted buyer demographic.

As a trade professional, I track design trends and review studies on real estate buyers. In a 2017 National Association of Realtor report, they found that 35% of home buyers are 36 years or younger. Further the GenX group consists of 28% of buyers. Combined, they make up 62% of the buyers. Knowing the audience for your particular market is key as the ultimate goal is to get your property sold quickly for top dollar.

For example, many Boomers are downsizing right now. A stager can bridge the generational style gap and cater to the buyers most likely to be interested in the property.

If you want a more personalized design experience let’s talk about designing your new place. In that case, then it is all about catering to YOUR aesthetic.

Still have more questions? Reach out!

If you have additional questions, please let me know. You can contact me here.

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