DO ASK, WE MIGHT HAVE ANSWERSYour Questions Answered

What is home staging?

Home staging is a marketing technique used to showcase a properties best features. Staging is not decorating, instead it uses a series of proven strategies that considers walkways, furnishings, fixtures, colors, lighting and furniture placement to cater to the full experience of prospective buyers.

What are the different types and costs of home staging?

There are several service options designed for a range of budgets and needs.

Occupied Staging
Using your furniture and accessories we may rearrange and possibly add trendy accessories and furniture pieces to improve the home’s appeal and layout.

This option is good for folks who have updated accessories and furniture that is not damaged or stained. It is also good for folks on a budget.

Timelines can vary and can take 1 to 4 hours depending on the service. Pricing ranges from $199 to $499.

Vacant Staging
The stager has a blank “canvas” and starting with a vacant property, will source furniture and accessories for key areas to showcase the property.

Consultation takes about an hour and starts at $150 and will include a quote for a full service installation. Set up often take one business day or less and projects start at $2000.

Sometimes we desire a fresh new look or move to a new place and realize the old furniture doesn’t work well.

Unlike staging a property for sale, we’ll work together to create a space that caters to your personal tastes and budget.

If you’re on a budget, you can use your design plan and buy pieces slowly knowing the final look will be great.

Redesign projects vary:
1 Hour Consultation- starts at $199
Shopping Services – $90/hour
Installation – will provide quote as part of consultation

This is the most flexible and doesn’t require that a client is located nearby. This is an efficient way to get a few curated designs and a final shopping list so you can update your space your way and on your timeline.

Project timelines range from 1-3 weeks and start at $199.

Ready to begin? Start the process now.

How can staging save me money?

While there is no guarantee that staging a property will close at a higher price than unstaged homes, there is good data supporting that in many cases it does. Here are some examples:

2018. Home Staging Resource released data from a survey of over 4200 home sales. They found that 85% of the staged homes sold for 6-25% more than the unstaged homes. Get more data from the study.

2017. The National Association of Realtors “2017 Profile of Home Staging” report (pdf) showed that 55% of seller’s agents stated that staged homes spent less time on market.

2015. Forbes article quoted home stager Betsy Wilbur shared that her clients’ properties sell for an average 6.3% over asking price in 12 days. The area average is 97% of asking price and 56 days on the market.

For every $100 invested in staging, the potential return is $400.

How can I estimate if staging will work for my situation?

Research Your Local Market
First you need to understand what your local market is doing. Several large real estate websites provide this information. My favorite is Altos Research , they provide very detailed reports for free. Also, don’t forget that your agent has access to the latest local real estate info, just ask.

Next, Crunch the Numbers
For example, here’s a chart detailing local statistics in El Dorado Hills, CA for October 2018.

First, notice that the average time for all homes on the market is 81 days.

Lets say your monthly mortgage is $2500 a month, plus carrying costs that might include tax, insurance, utilities, maintenance, HOA fees, etc. Let’s assume those costs are roughly $1,000 a month.

Put it together.

Carrying costs= $3500 a month x 1.35 months= $4725 estimated cost to hold assuming your property falls within the average time on market

If staging costs $2000 and shortens your time on market by 21 or more days that’s a $1225+ savings. Plus it will improve your marketing and open houses, sweet!

Are home staging costs tax deductible?

Everyone’s situation is different but the short answer is YES.

The IRS considers home staging an “advertising” expense. There are eligibility rules and such so I recommend that you carefully read the IRS article on deducting home staging costs. (pdf) and work with a tax professional if you have any questions.



How long does it take?

Each project is different – from a simple consultation to a whole house renovation – so the time it takes varies. When the project starts, we’ll specify timelines.

Do you have a particular style?

Our “style” is about making your space functional, healthy and comfortable to suit prospective buyer’s needs, shorten time on market and secure higher offers.

What are your payment terms?

Here’s the process of working together.

  • Agree on scope of project, sign contract
  • Submit 50% at signing
  • Final 50% is due before installation or final revisions

We accept cash, money orders, or online money transfers through Paypal where you can use your bank account or a credit card.

Do you offer free consultations?

We charge a fee for initial consultations due to the amount of time and energy put into the site visit and proposals put forth.

The ideas presented during the initial consultation save you time and help you by avoiding costly mistakes had you gone without seeking advice from a professional.

What if I don’t like the staging after the installation?

At times, staging projects may not meet a client’s personal tastes.

As a trade professional, I track design trends and review studies on real estate buyers. In a 2017 National Association of Realtor report, they found that 35% of home buyers are 36 years or younger. Further the GenX group consists of 28% of buyers. Combined, they make up 62% of the buyers. That’s a huge, active group so we cater to the demographic that is most likely to be interested in your property.

Please remember, the ultimate goal is to get your property sold quickly for top dollar.

Still have more questions? Reach out!

If you have additional questions, please let me know. You can contact me here.

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